To promote is human but to pun while promoting is divine.
As the Indian Rupee sunk lower than the 69 mark against the US dollar in an all-time slump on Thursday, contraceptive brand Durex made people look at the bright side.
True to its brand image, on Friday, Durex India tweeted this very witty post.
Rupee may not perform in this position but you can! 😉 #RupeeAllTimeLow— Durex India (@DurexIndia) June 28, 2018
Buy Now: https://t.co/POmnRjSwWM pic.twitter.com/irpOXlRb1W
Get it?
India has been reeling under high international crude oil prices, the pressure to cut oil imports from Iran and ongoing trade wars between reigning economies in the world.
And when the declining Rupee reached 69 as opposed to a dollar, could not help but take the dig.
This is not the first time the condom company has trolled unsuspecting victims in their advertisements.
Internationally, the brand has been known for its tongue in cheek advertisements and promotions, which have often acted as a cheeky commentary on current events.
Take for instance this ad which came out on Fathers' Day.
Durex's latest post may just be a way to for the company to show its creativity in the face of censorship.
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